A label for outsiders.
Cuffen is a streetwear brand shaped by exclusivity, community, rebellion, and transformation.
The double F mark signals connection and forward motion. Drops are limited and story driven, with clean typography, sharp silhouettes, and a consistent visual system across tags, packaging, and socials. Community sits at the core. Members help shape releases, get early access, and earn status through participation. The result is a label that rallies a tribe, not just a logo on fabric.